"Many students of ´Girls and Boys Town´ come from a background of abuse, drugs and violence. To convey the reforming ability of the organization DDB South Africa created thesevery simple TV commercials. Each one deals with a different topic and shows a student’s hand drawing something of a negative nature (i.e. a marijuana cigarette). The student then completes the drawing and it turns into something innocent and friendly. This change is symbolic of the transformation that happens within the students and conveys the purpose of Girls and Boys Town, which is to give a person back their innocence."
Criação da DDB South Africa.